a campaign and rebrand for a radio host

In working on this campaign my team’s main goal was to give the local people of Ruston, LA a want and need for Rick’s radio show. That Rick is your guide to your own small town. Yeah sure, you could listen to XM radio, but Rick gives you the scoop on the local life. He gives his listeners a curated playlist of that stretches from classic Rock to 90s RnB, and you can’t get that anywhere else.

designed in collaboration with Lilly Saye and Kailyn Dollar

What was our goal?

to encourage the local people of Ruston, LA to turn on the radio instead of their streaming service.

How did we accomplish this?

by creating a brand revolving heavily around community involvement in the form of photography and testimonials and emphasizes the importance of being involved in your commmun